Sheila Seclearr compares social media use to a cooperative flock of birds. A flock enables birds to complete a journey that would be difficult or impossible for a lone bird. An amusing and informative essay, Seclearr adds historical background about the publishing industry. it's being revolutionized as readers understand that it revolves around them, not the other way around. Seclearr offers services to writers and content providers thru Ravenkind Productions; publishing tools, advice, and tools for authors to connect with readers and promote their work. Like a flock of birds, the best outcome is due to cooperation rather than competition that publishing was built upon. 'Flocking social' is Seclearr's take on the cultural upheaval at hand, with encouragement and tools to enhance it.